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Digital Marketing Director

Digital Marketing Director

Job Title: Digital Marketing Director
Contract Type: Permanent
Location: Gurgaon
Industry:
Reference: 1_23718
Contact Name: Pooja Mungekar
Contact Email: poojamungekar@klicktosearch.com
Job Published: July 23, 2018 14:37

Job Description

Our client, a top trading firm is looking for a Digital Marketing Director for their office in Gurgaon.
 
The client has three interconnected business lines: Asset management, Prop trading and Brokerage execution services. Now, they want to utilize their experience of the finance industry and build a retail financial distribution company in India. The overall aim is to build a financial distribution company which will sell brokerage services, mutual funds, insurance and lending products.
 
Responsibilities:
 
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Understanding of Brand development and building key attributes of brand in operational delivery
  • Development of logo, color schemes, fonts and other aspects of communication across all our channels
  • Review of competitive offerings and features and refinement of our value proposition to ensure consistent positioning in the market
 
What You'll Need:
  • MBA with 5-8 years’ experience post qualification
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Good knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
 
Interested in knowing more about this opportunity? 
 
Please email me your updated CV on poojamungekar@klicktosearch.com for a confidential chat.